Skip to main content
codelink
PlaybooksThe playbook · New · free this week

A short daily-news habit for one underserved audience

The Pour Over · See the business →
Who it’s for
For someone with a day job who wants to test a small, niche newsletter on the side before committing to it.
The lesson
A newsletter that rewrites the news that audience already reads, short and in a point of view they trust, can grow into a real business. This one started as a side project sent to six friends and is now a team with display-ad revenue.

Who pays and why

Readers get the newsletter free. Money comes from advertisers and sponsors who want access to a large, faith-minded audience that opens email regularly. The founder has said the ads are sold at five-figure prices per placement, but it is not clear what a placement includes. The reader's problem is news fatigue: they want to stay informed without the outrage, and they want it filtered through their values.

Still inside
  • How it reaches customers
  • What is defensible
  • Where AI can help a newcomer
  • How to start smaller this month
Read the full playbookRead it free — create an account