What actually works, in numbers.
One finding per card. Open any chart for the data behind it.
11,419 of 12,039 listings have a revenue figure; 78.8% of those are read from a connected payment provider, the rest are founder statements or estimates. Figures are not independently audited.
Revenue reality
What do earning businesses make?
Monthly revenue of listings that earn anything, by band. Green bars are read from a payment provider.
6,120 listings with positive revenue
View the underlying data
| Dimension | Value |
|---|---|
| $1–100 | 1806 verified · 7 self-reported |
| $100–1k | 1184 verified · 73 self-reported |
| $1k–5k | 440 verified · 276 self-reported |
| $5k–10k | 110 verified · 209 self-reported |
| $10k–50k | 133 verified · 690 self-reported |
| $50k–100k | 16 verified · 294 self-reported |
| $100k+ | 13 verified · 869 self-reported |
Which markets pay?
Monthly revenue among earners. The box is the middle half, the line the median, whiskers the 10th–90th percentile. Log scale.
How long does it take?
Monthly revenue of earners by business age. Tooltips show how many earn anything at all.
Listings with a founding year and revenue figure
View the underlying data
| Dimension | Value |
|---|---|
| < 1 year | 29.9% earn · median $60 · n=3808 |
| 1–2 years | 45% earn · median $136 · n=2289 |
| 2–3 years | 56% earn · median $314 · n=702 |
| 3–5 years | 75.3% earn · median $2,500 · n=604 |
| 5–10 years | 83.5% earn · median $3,600 · n=2045 |
| 10+ years | 97.2% earn · median $100K · n=1046 |
Growing or shrinking?
Change in payment-verified MRR over the last 30 days, among businesses that currently earn.
What works
Does building on AI pay?
Share of listings earning $1k+ a month, by the role AI plays in the product (classified from each live site).
How fast is AI taking over new launches?
Share of businesses founded each year whose product is built around AI or uses it as a feature.
Founding years with at least 30 classified listings
View the underlying data
| Dimension | Value |
|---|---|
| 2015 | 3.4% core · 4% feature · n=149 |
| 2016 | 1.2% core · 6.5% feature · n=168 |
| 2017 | 0.5% core · 3.9% feature · n=204 |
| 2018 | 3.2% core · 8.1% feature · n=186 |
| 2019 | 1.6% core · 7.3% feature · n=191 |
| 2020 | 6.3% core · 10.4% feature · n=222 |
| 2021 | 22.7% core · 19.1% feature · n=1084 |
| 2022 | 13.1% core · 14.1% feature · n=199 |
| 2023 | 29.6% core · 22.1% feature · n=348 |
| 2024 | 21.3% core · 19.2% feature · n=625 |
| 2025 | 28.9% core · 26% feature · n=1944 |
| 2026 | 25.1% core · 23.5% feature · n=3304 |
Many cheap customers or few expensive ones?
Each dot is a payment-verified business. Diagonal guides mark equal MRR: move right with volume or up with price.
What do they charge?
Lowest advertised USD price on each live site, as a monthly equivalent. Median —.
What do earners build with?
Tools detected in public website code. Compare all live sites with those earning $1k+ a month.
Exits and survival
What are they worth?
Asking price against annual revenue for listings offered for sale with at least $1k a year in revenue. Median —× revenue.
How many are still running?
Share of listings still online at the latest automated check, by founding year.
Founding years with at least 25 checked listings
View the underlying data
| Dimension | Value |
|---|---|
| 2012 | 93.8% online · n=97 |
| 2013 | 97.1% online · n=104 |
| 2014 | 96.3% online · n=134 |
| 2015 | 95.9% online · n=171 |
| 2016 | 95.5% online · n=200 |
| 2017 | 89.5% online · n=266 |
| 2018 | 91.1% online · n=237 |
| 2019 | 89.2% online · n=240 |
| 2020 | 87.8% online · n=304 |
| 2021 | 91% online · n=1205 |
| 2022 | 85.5% online · n=275 |
| 2023 | 88.6% online · n=431 |
| 2024 | 91.3% online · n=738 |
| 2025 | 88.2% online · n=2450 |
| 2026 | 90.9% online · n=4007 |
Find your opening
Where is there room?
Each bubble is a market: further right means more competition, higher means earners make more, bigger means more earners. Look up and to the left.
Solo vs team
Median monthly revenue of earners by reported headcount.
Does audience size matter?
Social followers against monthly revenue among earners. Both axes use log scales.
What is a customer worth?
Monthly revenue per paying customer, by market, where both are reported.
Who keeps the most?
Reported profit margin among earners, by market.
How long until the first $10k?
Median lifetime revenue by business age, with the share past $10k.