Who pays and why
Buyers are car enthusiasts who want the inside of their own car to look factory-made but personal. A vinyl or worn shift boot is a small, visible irritation, and the fix is cheap compared with the car. The company promises exact fit for the buyer's vehicle and a choice of colours and stitching, and offers free swaps and fitment fixes to lower the risk of ordering a custom item online.
- How it reaches customers
- What is defensible
- Where AI can help a newcomer
- How to start smaller this month