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PlaybooksThe playbook · New · free this week

Earn trust in one boring local niche, then let comparison traffic do the selling

MoveBuddha · See the business →
Who it’s for
Someone with a job and some research or writing skill who wants to test a small comparison or guide site for a high-stakes local purchase.
The lesson
A person about to hire an expensive, infrequent service wants honest comparisons and price information before choosing. A site that publishes a transparent method and real cost data can become the place they start, even if the business is only a few people.

Who pays and why

The visitor is a household facing a costly move once every few years, with little knowledge of whom to trust. They pay nothing to use the site. The site does not say how it earns money. The likely source is fees from moving companies for referrals or bookings, but that is an inference. A newcomer should assume that the buyer of leads and the reader are different people, and plan for the trust problem that creates.

Still inside
  • How it reaches customers
  • What is defensible
  • Where AI can help a newcomer
  • How to start smaller this month
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