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PlaybooksThe playbook · Pro

Turn difficult explanations into a reusable learning product

Josh W. Comeau Courses · See the business →
Who it’s for
An expert who can teach a specific skill and demonstrate it clearly.
The lesson
A course can sell a better learning experience, while free material helps prospective learners judge the teacher.

Who pays and why

A learner can find free information but may struggle to turn it into an accurate mental model. They might pay for sequencing, exercises, feedback, and explanations that anticipate common mistakes. Free articles can demonstrate that teaching quality. This is a plausible buying mechanism, not a measured attribution model for the creator's sales.

Still inside
  • The work does not disappear after launch
  • Start live and narrow
  • AI's place
Read the full playbookUnlock with Pro · $8.25/mo