Who pays and why
The buyers are franchisors and the suppliers who sell to them. Several people inside one brand need video at once: marketing wants local ads, franchise development wants candidate stories, operations wants training clips, and leadership wants conference footage. Each normally hires separately or does without. The business also pitches a specific pain: new franchisees open with no local trust and no video, and recruiting teams lose time to long sales cycles. One membership replaces many small vendor relationships and many invoices.
- How it reaches customers
- What is defensible
- Where AI can help a newcomer
- How to start smaller this month