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BeHard

BeHard is an iOS and Android app for following structured self-discipline challenges such as 75 Hard and its variants. The app is free to download; users pay for a BeHard Pro subscription (listed at $12.99 monthly or $39.99 yearly) for reminders, insights and an AI coach.

Revenue model
Subscription
Who pays
B2C
Team
10
Advertised price
Free download; BeHard Pro listed at $12.99/month or $39.99/year in the App Store description, with other in-app price points
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Editorial review · 2026-11-12
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The business brief

What makes this useful.

BeHard is an iOS and Android app for following structured self-discipline challenges such as 75 Hard and its variants. The app is free to download; users pay for a BeHard Pro subscription (listed at $12.99 monthly or $39.99 yearly) for reminders, insights and an AI coach.

Product types
Mobile app
Revenue models
Subscription, Freemium
Customer segment
B2C
Industries
Health & fitness
Founded
2023
Location
United States
Audience
People taking on structured self-improvement and fitness challenges.

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