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Can search engines reach it?

robots.txt exists and does not block pages you want foundOne stray Disallow line can hide a whole site.Website health & stack checker →
An XML sitemap lists every page you want indexedSitemaps tell crawlers which URLs matter and when they changed.Website health & stack checker →
Site is verified in Google Search Console and Bing Webmaster ToolsThey show indexing errors and the searches you already appear for.
Live pages carry no noindex tag or headerStaging settings often leak into production.On-page SEO analyzer →
Pages return 200; removed pages return 404 or 410Soft 404s waste crawl budget and confuse rankings.Broken link checker →

One address per page

HTTP redirects to HTTPS with a single 301Mixed versions split signals between duplicate URLs.Website health & stack checker →
Choose www or bare domain and redirect the otherSearch engines treat them as different sites.
Every page declares a self-referencing canonical URLTracking parameters and filters otherwise create duplicates.On-page SEO analyzer →
URLs are short, lowercase and readableClear URLs earn more clicks and survive being shared.
No internal links point at broken or redirected pagesEach broken link is a dead end for visitors and crawlers.Broken link checker →

Unique 30–60 character title on every pageThe title is the headline of your search result.Google result previewer →
Unique 70–160 character meta descriptionA specific snippet lifts click-through even at the same rank.Google result previewer →
Exactly one H1 that matches the search intentHeadings tell readers and crawlers what the page covers.On-page SEO analyzer →
Pages target phrases people actually searchRanking for words nobody types brings no traffic.Keyword idea finder →
Meaningful images have descriptive alt textAlt text feeds image search and screen readers.On-page SEO analyzer →

Mobile viewport tag is set and layouts fit 360px screensGoogle indexes the mobile version of your site first.On-page SEO analyzer →
Images are compressed and served as WebP or AVIFImages are usually the heaviest part of a page.Image compressor →
Core Web Vitals pass in PageSpeed InsightsSlow, jumpy pages lose both rankings and buyers.
Static assets are cached and served from a CDNRepeat visits should not download the same files again.Website health & stack checker →

Open Graph title, description and 1200×630 image on key pagesLink previews decide whether people click from social posts and chats.Open Graph generator →
Favicon and app icons in all common sizesYour mark appears in tabs, bookmarks and mobile search results.Favicon generator →
Structured data for your organization and productRich results take more space and earn trust.On-page SEO analyzer →

Uptime and broken-link checks run every weekProblems found by customers cost more than problems found by you.Broken link checker →
Privacy-friendly analytics track signups, not just visitsTraffic only matters if it turns into customers.
Domain auto-renews and DNS changes are documentedExpired domains are the most common way small sites disappear.Domain name generator →