Turn one parent's night-time problem into a physical product, then sell it direct

适合谁

Someone with a real problem from their own life who wants to test a small physical product without a big budget.

核心启示

The founders started from a problem they lived through, built a rough prototype at home, and put their own story on short video and Meta ads. They sold direct from their own store, which let them test, learn and change the product quickly. The lesson is to prove one narrow need with a cheap prototype before committing to inventory.