Who pays and why
A person who needs a landing page can begin without procurement or coding. The likely upgrade moment is a real-world deadline: a launch, a contact form, or a custom domain. This is an inference from the free/paid boundary, not measured conversion data. For a newcomer, a more accessible experiment is a done-for-you page for a particular trade rather than another general-purpose builder.
- What is defensible
- Where AI can help
- Start smaller